Marketing Solutions
Social Media Boosts
Marketing Solution
Social Media Ads
Overview
Boost your reach by running ads across our brands’ social media platforms.- Alignment with Editorial Content: Your post will come from our trusted brand, increasing the value of your message.
- Drive Traffic: Links drive decision-makers directly to your sponsored webcasts, white papers, videos, or other content.
- Brand Awareness: Elevates your brand’s awareness to a targeted audience of industry professionals and aligns your message with relevant and respected content.
- Social Engagement: Generate interest and increase engagement with industry professionals active on social media.
%
87% of Our Audience likes or follows brands/businesses in the industry via social media.
%
92% of Our Audience uses social media to connect with colleagues or business contacts.
Facebook Page | Followers |
Fire Engineering | 450K+ |
Firefighter Nation | 450K+ |
Fire Apparatus and Emergency Equipment | 343K+ |
JEMS | 408K+ |
FDIC International | 111K+ |
JEMS Events | 23K+ |
Twitter Pages | Followers |
Fire Engineering | 57.8k+ |
Fire Apparatus | 15.5K+ |
Firefighter Nation | 62.3K+ |
JEMS | 30.9K+ |
FDIC International | 30.1K+ |
JEMS Events | 12.3K+ |
Instagram Page | Followers |
Fire Engineering | 29.3K+ |
Fire Apparatus | 26.4K+ |
JEMS | 4.1K+ |
FDIC International | 23.3K+ |
JEMS Events | 6.2K+ |
Technical Specifications
Facebook Technical Specs
Image/Video Ads
- Graphic Format: PNG, GIF, JPG, or Video mp4.
- Image Dimensions: 1200(W) x 628(H) pixels.
- Body Copy: 250 characters or less.
Link
- Link Headline: 25 characters or less.
- Hyperlink: URL to your preferred landing page (i.e. your website, white paper, product, etc.).
Twitter Technical Specs
Copy
-
- Body Copy: Up to 115 characters of body text (recommended 100 or less).
Link
-
- Hyperlink: Click-through URL.
Image (optional)
-
- Image Headline: 70 characters or less.
- Image Dimensions: 800(W) x 418(H) pixels.
- Image Format: .png, .gif, .jpg (no animated gifs, HTML5 or tags).
Twitter Add-Ons (optional)
-
- Twitter Handle: 1 Twitter @handle (contained in body text).
- Hashtags: Up to 2 hashtags (contained in body text).
Instagram Technical Specs
Image
-
- Graphic Format: JPG or PNG.
- Image Dimensions: 1080 x 1080 pixels (square).
- Max File Size: 30MB.
- Body Copy: 2200 characters (including hashtags).
Link
-
- Hyperlink: URL to your preferred landing page (i.e. your website, white paper, product, etc.).
Instagram Add-Ons (recommended)
-
- Hashtags: Hashtags categorize the post and help it get discovered by users with similar interests.
- Location Tag: Add a location to all photos posted.
- Photo Tag: Tag people/firefighters/fire departments/products in the photo.
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