Marketing Solutions
Digital Display Advertising
Marketing Solution
Standard Half Page Banner
The Half Page Banner is a standard ad unit that appears on the right rail of the website.
Half Page Banner with Video
Add video to your half page banner. It can be auto-play or user initiated.
This increases engagement with your ad by grabbing the attention of your prospective audience with a visual and audio element.
Technical Specifications
DESKTOP/TABLET
MOBILE
ADD ON: VIDEO
DIMENSIONS
300x600
300x250
16:9 (embedded): 1920 x1080; 1:2 (vertical):600 x 1200
FILE WEIGHT
Standard: 120kb; With Video: 80kb
40kb
2.5mb
FILE TYPE
PNG, JPG, GIF, HTML5
PNG, JPG, GIF, HTML5
MP4, MOV
THIRD-PARTY SERVING
Yes
Yes
Yes
THIRD-PARTY TRACKING
Yes
Yes
Yes
Animation/Ad Behavior
- Total animation time may not exceed 15 seconds.
- No more than 3 loops of animation are allowed within the 15s limit.
Submission Deadline
Please allow 5 business days for testing and approval. Creative must be submitted for each screen size outlined above.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
HTML5 Requirements
- HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
Available On
Fire Engineering, Fire Apparatus and Emergency Equipment, Firefighter Nation, JEMS
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