Marketing Solutions

Digital Display Advertising

Marketing Solution

Sticky Leaderboard

Overview

The Sticky Leaderboard is a standard ad unit that appears prominently at the top and appears “sticky” at the bottom of the website.

Sticky Leaderboard

Technical Specifications

DESKTOP
MOBILE
DIMENSIONS
728×90
320x50
FILE WEIGHT
80kb
80kb
FILE TYPE
PNG, JPG, GIF, HMTL5
PNG, JPG, GIF, HTML5
THIRD-PARTY SERVING
Yes
Yes
THIRD-PARTY TRACKING
Yes
Yes
View Full Technical Specs

Animation/Ad Behavior

    • Total animation time may not exceed 20 seconds.
    • No more than three loops of animation are allowed within the 20s limit.

Third-Party Tag

    • In-house or approved third-party vendors only. 

Submission Deadline

    • Please allow 5 business days for testing and approval.
    • Creative must be submitted for each screen size outlined above.

HTTPS Compatibility

    • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
    • Any creative that is not fully secure will be sent back for revisions. 

Additional Info

    • Desktop and Tablet use the same creative (728×90).

HTML5 Requirements

    • HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
    • The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
    • HTML5 creative requires a minimum lead time of five business days for testing and approval.

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