Social Media Boosts - Clarion FireRescue

Social Media Advertising

Engage with your target audience on social channels.

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Marketing Solution

Social Media Ads

Boost your reach by running ads on our channels

Alignment with Editorial Content: Your post will come from our trusted brand, increasing the value of your message.
Drive Traffic: Links drive decision-makers directly to your sponsored webcasts, white papers, videos, or other content.
Brand Awareness: Elevates your brand’s awareness to a targeted audience of industry professionals and aligns your message with relevant and respected content.
Social Engagement: Generate interest and increase engagement with industry professionals active on social media.

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87% of Our Audience likes or follows brands/businesses in the industry via social media.

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92% of Our Audience uses social media to connect with colleagues or business contacts.

Packages

Essential Boost

Premium Boost

Ultimate Boost

Likes Campaign

Ad is aligned & deployed by one of our highly valued brands

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Comes From YOUR Brand

Target: demographic & interest groups related to firefighting

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Lookalike audiences based on our Newsletter Email list

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People who follow/like us

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Anyone who has engaged with our social content

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Our Newsletter Email List

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2 Week Campaign

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1 Month Campaign

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Our Audience by the Numbers

Facebook Page	Followers
Fire Engineering	450K+
Firefighter Nation	450K+
Fire Apparatus and Emergency Equipment	343K+
JEMS	408K+
FDIC International	111K+
JEMS Events	23K+

Twitter Pages	Followers
Fire Engineering	57.8k+
Fire Apparatus	15.5K+
Firefighter Nation	62.3K+
JEMS	30.9K+
FDIC International	30.1K+
JEMS Events	12.3K+

Instagram Page	Followers
Fire Engineering	29.3K+
Fire Apparatus	26.4K+
JEMS	4.1K+
FDIC International	23.3K+
JEMS Events	6.2K+

Technical Specifications

Facebook Technical Specs

Image/Video Ads

Graphic Format: PNG, GIF, JPG, or Video mp4.
Image Dimensions: 1200(W) x 628(H) pixels.
Body Copy: 250 characters or less.

Link

Link Headline: 25 characters or less.
Hyperlink: URL to your preferred landing page (i.e. your website, white paper, product, etc.).

Twitter Technical Specs

Copy

- Body Copy: Up to 115 characters of body text (recommended 100 or less).

Link

- Hyperlink: Click-through URL.

Image (optional)

- Image Headline: 70 characters or less.
- Image Dimensions: 800(W) x 418(H) pixels.
- Image Format: .png, .gif, .jpg (no animated gifs, HTML5 or tags).

Twitter Add-Ons (optional)

- Twitter Handle: 1 Twitter @handle (contained in body text).
- Hashtags: Up to 2 hashtags (contained in body text).

Instagram Technical Specs

Image

- Graphic Format: JPG or PNG.
- Image Dimensions: 1080 x 1080 pixels (square).
- Max File Size: 30MB.
- Body Copy: 2200 characters (including hashtags).

Link

- Hyperlink: URL to your preferred landing page (i.e. your website, white paper, product, etc.).

Instagram Add-Ons (recommended)

- Hashtags: Hashtags categorize the post and help it get discovered by users with similar interests.
- Location Tag: Add a location to all photos posted.
- Photo Tag: Tag people/firefighters/fire departments/products in the photo.