Marketing Solutions

Digital Display Advertising

Marketing Solution

Native Advertising

The Native Ad is a premium text ad unit that appears mixed within the content of the page.

Extends the reach of your articles to our large audience by promoting your company’s articles in the context of our editorial content.

Native headlines appear adjacent to our editorial articles hosted on our websites making it a non-interruptive experience.

Users are highly receptive to native advertising especially if it is relevant to the content they were seeking out.

Native Advertising content is indexed by Google and is more discoverable because of our site’s authoritative search engine ranking on industry topics.

93% of our audience prefers to have already gained insight into a company or products before making a purchase.

91% of our website audience comes looking for articles or expert commentary on specific fire topics.

Native Ad

Technical Specifications

DESKTOP
IMAGE
520x390 (40kb max)
ACCEPTED IMAGE FILES
JPG or PNG
LOGO
200x50 (40kb max)
ACCEPTED LOGO FILES
JPG or PNG
HEADLINE
Provide a brief, interesting headline (50 characters max, including spaces).
SYNOPSIS
Provide a one sentence synopsis (250 characters max, including spaces)
URL
Provide a landing page specific to the content of the ad.

Native Advertising Components

Along with the logo and image, please submit a headline, synopsis, and click through URL for the article hosted on your website.

 

Third-Party Tag

Third party serving not allowed for this ad unit.

 

Submission Deadline

Please allow five business days for testing and approval.

 

Additional Info

Desktop, Tablet, and Mobile use the same creative.

 

Available On

Fire Engineering, Fire Apparatus & Emergency Equipment, Firefighter Nation, JEMS

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