Marketing Solutions

Digital Display Advertising

Marketing Solution

Medium Rectangle

The Medium Rectangle is a standard ad unit that appears on the right rail of the website. This ad unit is a great fit for advertisers looking for high impressions.

Standard

Reach a large volume of people with this high impressions magnet.

Be sure to include an engaging image, short but informative copy, and a strong call to action to drive traffic to your website.

 

Medium Rectangle

 

Geo Targeting

Reach your audience in select locations with the geo-targeting feature.

This option is perfect for location-based messaging such as special offers, market research, and more.

Geotargeting Medium Rectangle

 

Polling

Add an interactive and insightful element with the polling option. 

This increases brand recognition and engagement with minimum effort from your prospective audience.

 

Technical Specifications

Standard Medium Rectangle
Geo Targeting
Polling
DIMENSIONS
300x250
300x250
300x250
FILE WEIGHT
80kb
80kb
40kb
FILE TYPE
PNG, JPG, GIF, HTML5
PNG, JPG, GIF, HTML5
PNG, JPG, GIF, HTML5.

Optional Poll Feature: PSD file with question/poll layout in one view. Another view of end frame to load after submission.

THIRD-PARTY SERVING
Yes
Yes
Yes
THIRD-PARTY TRACKING
Yes
Yes
Yes
View Full Technical Specs

Animation/Ad Behavior

    • Total animation time may not exceed 20 seconds.
    • No more than three loops of animation are allowed within the 20s limit.

Polling

  • Animations should be limited to 3 loops and stop after 15 seconds, leaving the most important message static for your target market to see. 

Third-Party Tag

    • In-house or approved third-party vendors only.

Submission Deadline

    • Please allow 5 business days for testing and approval.
    • Creative must be submitted for each screen size outlined above.

HTTPS Compatibility

    • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
    • Any creative that is not fully secure will be sent back for revisions.

HTML5 Requirements

    • HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
    • The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
    • HTML5 creative requires a minimum lead time of five business days for testing and approval.

Additional Info

    • Desktop and Tablet use the same creative (300×250).

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