Animation/Ad Behavior

• • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.

Polling

• Animations should be limited to 3 loops and stop after 15 seconds, leaving the most important message static for your target market to see. 

Third-Party Tag

• • In-house or approved third-party vendors only.

Submission Deadline

• • Please allow 5 business days for testing and approval.
  • Creative must be submitted for each screen size outlined above.

HTTPS Compatibility

• • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
  • Any creative that is not fully secure will be sent back for revisions.

HTML5 Requirements

• • HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
  • The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.

Additional Info

• • Desktop and Tablet use the same creative (300×250).