Marketing Solutions

Digital Display Advertising

Marketing Solution

Standard Half Page Banner

The Half Page Banner is a standard ad unit that appears on the right rail of the website.

Half Page Banner Ad

Half Page Banner with Video

Add video to your half page banner. It can be auto-play or user initiated.

This increases engagement with your ad by grabbing the attention of your prospective audience with a visual and audio element.

Technical Specifications

DESKTOP/TABLET
MOBILE
ADD ON: VIDEO
DIMENSIONS
300x600
300x250
16:9 (embedded): 1920 x1080; 1:2 (vertical):600 x 1200
FILE WEIGHT
Standard: 120kb; With Video: 80kb
40kb
2.5mb
FILE TYPE
PNG, JPG, GIF, HTML5
PNG, JPG, GIF, HTML5
MP4, MOV
THIRD-PARTY SERVING
Yes
Yes
Yes
THIRD-PARTY TRACKING
Yes
Yes
Yes

Animation/Ad Behavior

  • Total animation time may not exceed 15 seconds.
  • No more than 3 loops of animation are allowed within the 15s limit.

 

Submission Deadline

Please allow 5 business days for testing and approval. Creative must be submitted for each screen size outlined above.

 

HTTPS Compatibility

  • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
  • Any creative that is not fully secure will be sent back for revisions.

 

HTML5 Requirements

  • HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
  • The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.

 

Available On

Fire Engineering, Fire Apparatus and Emergency Equipment, Firefighter Nation, JEMS

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