CASE STUDY

How CSU Grew &
Nurtured Their Leads

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Columbia Southern University (CSU) participated in our email marketing
automation program (EMAP) to promote their LifePace Learning® online
degree program. The goal was to build brand awareness, gain enrollee leads, and nurture those leads

“The EMAP tactic has been instrumental to CSU’s brand awareness and direct marketing strategy. From planning to execution, each campaign allows us to effectively target prospective students, test diverse creative, and measure
results that consistently meet our KPIs.”

— Kay Jenkins, Media Manager, Marketing,  Columbia Southern University

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