CASE STUDY

Establishing Credibility & Generating
Leads via eBook Sponsorship

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How Clarion Events Fire & Rescue Group helped Demers grow
their position as a thought leader in the EMS industry

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“Braun is always looking for high-impact strategies to draw in new contacts, with tactics that are valuable and educational to our audience. The Clarion team used their extensive knowledge of the industry to help us build a campaign, structured around bringing timely content to our target personas. Their web development and content teams executed a thought-provoking eBook with an effective digital advertising strategy to promote; which ultimately helped us reach our goal of bringing in high-quality leads.”

— Madison Braxton-Conrad, Marketing Manager. U.S.