Boosting Recruitment Efforts with a Multi-Channel Marketing Campaign

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How Memphis Fire Department, the Manatee County Government, and Sunstar Paramedics embraced innovative digital marketing strategies to successfully expand their reach, connect with a broader, more diverse talent pool, and strengthen their long-term recruitment efforts.

Impressions

Impressions

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“After just one month, we got 318 applicants! The exposure has been good for our advertisement campaign. It frees up time to focus on hiring the applicants vs. trying to get marketing exposure.”

— STEPHEN ZACHAR, FIREFIGHTER, PARAMEDIC & RECRUITER, MEMPHIS FIRE DEPARTMENT