Marketing Solutions
Digital Display Advertising
Marketing Solution
Pushdown (for Home Page)
The Pushdown is a premium ad unit that appears just below the navigation. This is an expandable ad that opens once automatically and upon user interaction.
- The pushdown may contain GIFs, static images, and a video for the expanded portion.
- Creative must be provided for all Desktop and Mobile breakpoints
Technical Specifications
Image Pushdown
DIMENSIONS
DESKTOP
970x66 & 970×418
TABLET
320×50
MOBILE
320×50
FILE WEIGHT
DESKTOP
80kb
TABLET
80kb
MOBILE
40kb
FILE TYPE
DESKTOP
PNG, JPG, GIF
TABLET
PNG, JPG, GIF
MOBILE
PNG, JPG, GIF
THIRD-PARTY SERVING
DESKTOP
No
TABLET
No
MOBILE
No
THIRD-PARTY TRACKING
DESKTOP
Yes
TABLET
Yes
MOBILE
Yes
Video Pushdown
DIMENSIONS
DESKTOP
970×66 & 970×418
TABLET
320x50
Mobile
320x50
FILE WEIGHT
DESKTOP
80kb
TABLET
80kb
Mobile
40kb
FILE TYPE
DESKTOP
PNG, JPG, GIF
TABLET
PNG, JPG, GIF
Mobile
PNG, JPG, GIF
VIDEO FILE TYPE
DESKTOP
Mp4 Only (H.264)
TABLET
N/A
Mobile
N/A
4:3 or 16:9 ratio is accepted. Suggested width is 460px – Max width is 970px. Suggested height is 260px – Max height is 418px Note: The video will be placed 10 pixels from the bottom right corner (unless the video is full banner)
DESKTOP
Yes
TABLET
N/A
Mobile
N/A
Animation/Ad Behavior
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
Third-Party Tag
Third party serving not allowed for this ad unit.
Submission Deadline
Please allow five business days for testing and approval. Creative must be submitted for each screen size outlined above.
Additional Info
Tablet and Mobile use the same creative (320×50).
Available On
Fire Engineering, Fire Apparatus and Emergency Equipment, Firefighter Nation, JEMS
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