CASE STUDY

Augmenting Brand Engagement Through Multi-Channel Marketing

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How Clarion Events Fire & Rescue helped increase awareness and identify prospective students interested in Columbia Southern University’s Fire Science and EMS programs by tapping into the reach of their media portfolio and employing various marketing tools in a year-long campaign.

Social Media Impressions

Webcast Attendees

Survey Respondents

“CSU’s longstanding media partnership with Clarion continues to support its mission to build a stronger fire and emergency services community. Through its comprehensive and targeted campaigns with Clarion, CSU has strengthened its reputation as a leader in fire education. Clarion’s partnership in reaching CSU’s prospective students and goals has proven invaluable.”

— Kay Jenkins, Media Manager, Marketing, Columbia Southern University

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